This is the year I seriously move towards developing a production line and begin wholesale sales in volume. Consignment works for one-of-a-kind artwork where the margins are sufficient to absorb the 50% markup at representing galleries. It does NOT, however, work on smaller work where the margins are slim and the price points are low but demand is reasonably high.
The solution is to create a production product that can be made fairly cost and time efficiently and wholesale then to retailers at some level of volume. With volume and payment up front, you stand to make some level of profit. I am also hoping that I can eventually train someone to do the assembly work to free up time to create the individualized and complex artwork. I believe this combination is the key to making a living at art.
To that end, welcome to my production prototypes. These are clearly in development, but hopefully within a few weeks I will be ready to test them in the wholesale arena. Wish me luck and stay tuned as I chronologize my journey into American Capitalism.
Welcome to the blog! I am the artist and gallery owner, Diane Quarles. I will post day-to-day outcomes and events here so you can see what is going on in the studio this month.